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Memcom Excellence Awares FIA 2025

At a glance

What leaders get from using smartimpact for AI, CRM and websites

📈  Great results start in weeks, not months

⏱️️  25% time saved across departmental teams

💷  Massive ROI unlocked for rapid revenue growth

🧠  Staff trained, confident and engaged with well-governed AI

🏆  7× award winner at Memcom Excellence Awards

Across every sector, the organisations pulling ahead are those connecting people, data and insight through intelligent systems that manage their business processes and handle repetive tasks for them.

With smartAI and Microsoft Dynamics CRM, digital transformation is no longer a future ambition — it’s the new operating standard for modern organisations.

smartAI has made a massive difference to our productivity as well as raising staff morale. 
We can adapt and implement new assistants within a few hours - it really is first class.   It's been a true game changer.

General Manager, FIA

#1 in Memcom Excellence Awards

In 2025, smartimpact won seven national Memcom Excellence Awards, including:

  • Best Use of Technology
  • Best Transformation Project
  • Best Agency 

These awards recognised the impact of smartAI-enabled CRM transformation, including work delivered with the Fire Industry Association (FIA) — itself a Memcom award winner for digital excellence.

This is not experimental technology. It is proven since 2023, recognised and delivering impressive results today.

Real outcomes: FIA

Here is a typical example of the fantastic results from a customer that has been using AI since 2023:

Fire Industry Association (FIA) - by combining CRM and smartAI, FIA transformed its operations:

  • 1,500 staff days saved per year
  • £800,000 in cost savings
  • Over £1 million in new revenue generated
  • Training manual & course content reduced from weeks to four days
  • 40 events a year delivered by just two staff

These results are not theoretical — they are typical of what happens when AI and CRM are implemented correctly.

What makes smartAI different

smartAI adds a practical intelligence layer to your CRM system, creating one connected system for:

  • CRM and customer data
  • Automation and workflows
  • Insight, reporting and decision-making
  • Communications and engagement

Every implementation is:

  • Tailored to your organisation’s tone and priorities
  • Controls Governance and Usage Policies at its core
  • Delivered in as little as 3 weeks
  • Supported with full staff training, so AI is embraced — not feared

Teams become more productive, more confident and more motivated. outcomes.

Start your transformation now….

…have a chat with us via the button below. We’ll explore:

  • Where AI and CRM can deliver the fastest impact in your organisation
  • Design your transformation journey
  • Explain how you can move quickly, safely and ethically

Designed for leaders 

If you’re an owner, CEO or senior leader asking “How do we modernise without disruption?”, a great place to start is a short chat with one of our experts - free and no commitment.

Book a free AI & CRM readiness conversation

Updating our complex training manuals used to take a month – now it is four days; our marketing has been transformed and we can now create 3 focussed newsletters each week in less than a morning’s work.  smartAI has been a massive help.

Head of Commercial, FIA

Want to know more?  
Please email us on info@smartimpact.co.uk