Developing your strategic plan by Sue Froggatt (training course)

Date: 2 October
Time:  9am – 4:30pm
Venue:  The Radisson Blu Edwardian Vanderbilt Hotel, 68-86 Cromwell Road, South Kensington London SW7 5BT

Who should attend?
This event is designed for:

  • Trade & professional associations

  • Chambers of commerce and business links

  • User groups

  • Institutes

  • Health & Fitness Centres

  • Charities

  • NHS Foundation Trusts

  • Other, clubs, committees, confederations, pressure groups, societies, etc.


  • How to develop and formulate your strategic plans: A walk through a step-by-step roadmap of the key stages involved in the planning process

  • The critical ingredients required for success

  • A review of recent strategies, tactics and metrics used by membership organisations

  • Key strategic planning definitions, concepts, terminology and frameworks

  • How to identify and review the key macro and micro external trends that will impact on the organisation, members and stakeholders and what that means for strategy

  • How to identify what information is missing from your planning process

  • Analytical techniques used to gather and analyse relevant data and expand your understanding of what is happening, including research tools unique to the membership sector

  • How to evaluate and choose between different strategies

  • How to create an inspiring mission, vision and purpose statements

  • How to communicate and cascade the results of the process throughout the organisation

Who will you hear from?
Sue Froggatt, membership trainer and a world thought leader, in membership development

Interested in attending?

Book your place 
or get in touch with us using the form if you've got any questions ahead of booking.