Communicating the value of membership by Sue Froggatt (training course)

Date: 26 September
Time:  9am – 4:30pm
Venue:  The Radisson Blu Edwardian Vanderbilt Hotel, 68-86 Cromwell Road, South Kensington London SW7 5BT

Who should attend?
This event is designed for:

  • Trade & professional associations

  • Chambers of commerce and business links

  • User groups

  • Institutes

  • Health & Fitness Centres

  • Charities

  • NHS Foundation Trusts

  • Other, clubs, committees, confederations, pressure groups, societies, etc.


  • Where is the real value of membership? (NB: Many of these are currently there, but not yet being promoted by associations – so offer great opportunities!)

  • The 9 step process for creating and delivering a compelling and attractive value proposition for prospective and existing members, including how to evaluate different value statement options

  • The key dimensions of a strong membership value proposition

  • The research that will lead you to understanding the key value you offer for members and uncover hidden value

  • How to demonstrate your value proposition

  • How to highlight and communicate value

  • How to align everyone in the organisation behind delivering this value

Who will you hear from?
Sue Froggatt, membership trainer and a world thought leader, in membership development

Interested in attending?

Book your place or get in touch with us using the form if you've got any questions ahead of booking.