Communicating the value of membership by Sue Froggatt (training course)
Date: 26 September
Time: 9am – 4:30pm
Venue: The Radisson Blu Edwardian Vanderbilt Hotel, 68-86 Cromwell Road, South Kensington London SW7 5BT
Who should attend?
This event is designed for:
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Trade & professional associations
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Chambers of commerce and business links
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User groups
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Institutes
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Health & Fitness Centres
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Charities
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NHS Foundation Trusts
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Other, clubs, committees, confederations, pressure groups, societies, etc.
Agenda:
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Where is the real value of membership? (NB: Many of these are currently there, but not yet being promoted by associations – so offer great opportunities!)
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The 9 step process for creating and delivering a compelling and attractive value proposition for prospective and existing members, including how to evaluate different value statement options
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The key dimensions of a strong membership value proposition
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The research that will lead you to understanding the key value you offer for members and uncover hidden value
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How to demonstrate your value proposition
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How to highlight and communicate value
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How to align everyone in the organisation behind delivering this value
Who will you hear from?
Sue Froggatt, membership trainer and a world thought leader, in membership development
Interested in attending?
Book your place or get in touch with us using the form if you've got any questions ahead of booking.