PEI publicise CRM success with smartimpact
When PEI realised that their existing customer engagement system, based on Microsoft Dynamics CRM, could be improved in many ways, they knew they needed to engage with a new IT supplier that fully understood their industry.
They appointed smartimpact to re-launch the failing system, moving it into the cloud and introducing new functionality, including:
- Subscription management and fulfilment - online and print
- Advertising sales with diary and pipeline management
- Sales analysis and reports with real-time dashboards
- Marketing campaign management including e-campaigns
- Book, conference and training course sales
- Integration with their e-commerce websites
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