smartinsights

Members don’t compare your communications with other membership organisations, they compare them to the best digital experiences they have. This article looks at why personalisation matters more than ever today, what’s holding organisations back, and how you can take practical steps to make member communications feel more timely, relevant, and human.

Future-Proofing a Union: technology-driven membership transformation

Recognition spans Best Agency, Best Use of Technology, and Best Transformation Project, alongside client successes