Why you need to be digital, joined-up and real-time to retain your members and students

Our research shows that members and students are demanding personalised and streamlined services – which many professional bodies and educating bodies struggle to deliver.

No surprise there - education management, training, qualifications and CPD are all complex areas under the membership umbrella, which also has its own intricacies, plus the number of engagement channels has expanded massively.

The problem: Your stakeholders are modern digital consumers - they expect services to be personal, relevant, multi-channel, and joined-up – and they don’t care about your internal organisational challenges.

The gap between their expectation and what you deliver is often caused by a combination of older systems that have fallen behind, and maybe some organisational complacency in recognising increasing expectations. 

About the webinar

This webinar helped our audience recognise the issues, identify feasible solutions, and answered:

  • What does a good system look like for membership and educating bodies?
  • How have other organisations transitioned to a “customer-first” model, while improving income and streamlining business-as-usual?
  • How do you get there, and what will happen with your members and students if you don’t change?

The interactive session included an interview with Lee Whitman, CRM Manager at the Royal Town Planning Institute, plus Q&A where delegates could engage with their peers to discuss their experiences and challenges of modernising in the current membership environment.

Webinar recording

Event details

Type: Webinar

Date: Tuesday 19th July

Time: 9.30-10.30am

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