Proving the value for b2b membership – here’s how it’s done
If you have corporate members, proving the value of B2B membership has always been challenging. Why do so many membership organisations treat corporate members the same as they treat individuals?
B2B is very different. Your supportive contacts may leave, putting their whole organisation’s membership at risk. Your member businesses may merge and lose staff who are members. The people paying for membership are usually not the people consuming your services, so may not understand your value.
Proving value gets even more important during an economic downturn, where your members try to cut costs and remove ‘optional’ invoices.
So why do some organisations with corporate members thrive, while others struggle?
The differences between the winners and the less-successful come down to a mixture of technical and cultural factors. The good news is that you can turn things around by learning from others who have already made the journey to proving the value to B2B members.
About the webinar
In this webinar, we will examine the current state of the art for managing corporate members and answer the questions:
- What should I be aiming for? What do members value most?
- How do I demonstrate value and increase my ‘stickiness’ with members?
- Where do I start on my cultural and technical issues?
The webinar will examine some case studies of customers that have already made the journey and invite questions from delegates about your own challenges
Who should attend?
Anyone in a membership organisation that wants to add more value for their B2B members and the people who pay their fees
View the webinar recording
Event details
Type: Webinar
Date: Tuesday 4th July
Time: 9.30-10.30am