Is it better to replace my CRM and website at the same time, or separately?
Webinar
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Tuesday 13th September, 9.30-10.30am
How to make sure your CRM and website projects aren’t a hot mess of arguments
Everybody now accepts that your website and back-office CRM must be closely integrated for members to get cumulative benefits and avoid issues with disconnected data and services. In fact, a high proportion of modernisation projects are initiated because the current systems “don’t talk to each other”.
About this webinar
In this webinar, we examined the rise of “joined up” website and CRM projects, and in particular:
The pros and cons of tackling both at the same time
The options around wholesale website replacement vs integration-in-place
The benefits and risks of having the same supplier, or separate CRM and website suppliers
Examples of what really good joined-up systems look like
This webinar put forward some answers and discussed how other organisations have successfully addressed this challenge.
The interactive session included a Q&A where delegates could engage with their peers to discuss their experiences and challenges of modernising in the current non-profit environment.