How to make sure your CRM and website projects aren’t a hot mess of arguments

Everybody now accepts that your website and back-office CRM must be closely integrated for members to get cumulative benefits and avoid issues with disconnected data and services. In fact, a high proportion of modernisation projects are initiated because the current systems “don’t talk to each other”.

About this webinar

In this webinar, we examined the rise of “joined up” website and CRM projects, and in particular:

  • The pros and cons of tackling both at the same time
  • The options around wholesale website replacement vs integration-in-place
  • The benefits and risks of having the same supplier, or separate CRM and website suppliers
  • Examples of what really good joined-up systems look like

This webinar put forward some answers and discussed how other organisations have successfully addressed this challenge. 

The interactive session included a Q&A where delegates could engage with their peers to discuss their experiences and challenges of modernising in the current non-profit environment.

Webinar recording

Event details

Type: Webinar

Date: Tuesday 13th September

Time: 9.30-10.30am

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