Why is engagement vital to member recruitment and retention?  

According to the authoritative 2022 Marketing Benchmarking Report, 52% of membership bodies surveyed believe lack of engagement is the top reason members didn’t renew. That’s pretty scary.

Membership bodies are fully aware that personalised, relevant engagement is critical to retaining members. And ‘scoring’ this engagement is a vital part of knowing what’s working and not working. So why are they struggling so much with such a fundamental part of membership management?

It turns out the answers are partly cultural, partly technical and partly not knowing where to start. This webinar addresses all three problems.

About the webinar

In this webinar we will…

  • Talk about what member engagement is and showcase examples of membership bodies already doing it well
  • Give practical help and guidance on making membership scoring work as part of your culture and technology
  • Cover how to get started on a successful path, while avoiding the pitfalls

Webinar recording

Who should attend?

This webinar is for anyone involved in proving and improving membership value.

Event details

Type: Webinar

Date: Tuesday 7th February

Time: 9.30-10.30am

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