Are your members growing or going?

The authoritative 2022 member benchmark report shows that many membership bodies have experienced a decline in member numbers over multiple years.  

Declining numbers is one problem, but another challenge is that the average age of members is steadily increasing in many organisations. 

How can you fight back and attract a younger, more diverse, vibrant membership?

About the webinar

In this webinar we’ll talk about practical strategies for combating the trend and growing your membership: 

  • Attracting younger members – what really works
  • Fixing the leaky bucket - A creative approach to member benefits and retention
  • Proving you are a vital tool in career development and CPD
  • What really matters for your member experience?
  • improved personalisation and content
  • The importance of community connections
  • Where and how to invest in marketing
  • The important of engagement scoring, analysis and response
  • Developing your campaigns and lobbying credentials.

Join us to hear from other membership bodies that have successfully fought back to achieve member growth. 

Event details

Type: Webinar

Date: Tuesday 23rd April

Time: 9.30-10.30am

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