18 Jan 2025

What does your engaged member look like? How do you know they are engaged?

Why engagement with your members is crucial

Our focus in this guide is to look at how engagement plays a part in the long-term sustainability and viability of member organisations.

In each section of the guide we share some tips and pose some questions in our efforts to help you put member engagement front and centre of all your activity. We cover topics such as:

  • What is engagement?
  • Why do we need to measure it?
  • What defines engagement for a membership organisation
    • Benefits
    • Communication
    • Signals (good and bad)
    • What about my feelings?
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