18 Jan 2025

What does your engaged member look like? How do you know they are engaged?

Why engagement with your members is crucial

Our focus in this guide is to look at how engagement plays a part in the long-term sustainability and viability of member organisations.

In each section of the guide we share some tips and pose some questions in our efforts to help you put member engagement front and centre of all your activity. We cover topics such as:

  • What is engagement?
  • Why do we need to measure it?
  • What defines engagement for a membership organisation
    • Benefits
    • Communication
    • Signals (good and bad)
    • What about my feelings?
Download the ebook (pdf)
Back to listing

Related news & insights
21 July 2025

Why in the AI Era Dynamics 365 for Membership Management is more relevant than ever

Discover how AI-powered Dynamics 365 is transforming membership organisations.

Best practice Dynamics 365
08 August 2025

The Tool Sprawl Trap: When More Becomes Less

Too many tools, too little clarity. This article explores how AI sprawl is undermining productivity across membership organisations and why consolidating into one secure, managed workspace like smartAI is the smartest move you can make in 2025. One platform, one login, zero chaos.

Associations Membership organisations smartAI ChatGPT
03 June 2025

Attracting younger members

How to invigorate your organisation and balance recruitment against an ageing member population

Membership organisations Dynamics 365 Copilot ChatGPT

Related articles
Webinar
Tuesday 7th October, 9.30-10.30am

CRM, AI, Web, Mobile apps, LMS? Do I need them all, and should I put them all in at the same time?

Uncertain about implementing digital tools? Learn how to prioritise and adopt CRM, web, apps, and LMS effectively.

Best practice Systems integration Websites Portals Dynamics 365 Umbraco
Webinar
Tuesday 21st October, 9.30-10.30am

The tech revolution in the Union sector

Discover how Trade Unions can thrive in the digital age. Join TUI’s Patricia Keating and our experts to hear about member engagement, branch communications, and AI innovation with real case studies.

Best practice Engagement Trade unions
Webinar
Tuesday 2nd December, 9.30-10.30am

Revitalising your Dynamics system to make the most of inbuilt automation and AI

In this webinar we’ll showcase how our cutting-edge deployments of Dynamics 365, integrated with Copilot, Copilot Studio, and Microsoft Dynamics 365 Customer Insights, can revolutionise your member services

Membership organisations Dynamics 365 Dynamics Customer Insights Copilot