Meet the team

Ahmed Eltohamy

Managing Director

Since launching the company in 2007, Ahmed has established smartimpact as a leading provider of Dynamics CRM solutions. Combining his understanding of business and membership needs with technical expertise he has ensured smartimpact has high quality, robust, yet flexible software and a team of experts who support membership organisations through every part of the implementation process. This leadership has led to ten consecutive years of significant growth and excellent reputation in the sector.

Jo Cook

Head of Projects

Jo Cook had been a membership specialist for the five years immediately prior to joining smartimpact, Jo specified and implemented CRM, website and finance integration projects as the client project manager.

This project management experience is supported by over 15 years marketing and communications experience in manufacturing, not for profit and membership sectors.

Jo brings a deep understanding of the benefits and implementation challenges organisations’ can face to her role as Senior Project Manager and Membership Consultant.

Steve Sydee

Head of Sales and Marketing

Steve Sydee leads our sales and marketing, having worked with CRM systems since 1996 and first worked with Not for Profit organisations in 1998.  He was one of the first people in the UK to work with Microsoft Dynamics CRM in 2003, and has been involved with hundreds of projects, winning Microsoft Partner of the Year three times along the way.  He's worked at smartimpact since 2011 having first been a customer, when smartimpact built and implemented a range of Dynamics CRM products for him.

Steve is a firm believer that Membership CRM projects succeed best when there is a great rapport between the customer and the supplier, based on a good understanding of each other's business and culture.