Digital Unionism - how modern engagement tools are transforming member services and value
Join us to explore how unions can strengthen member engagement, branch communications, and operational resilience with modern digital platforms.
The union sector is experiencing a tech revolution, with members demanding more from their membership, while also having more options to find many services elsewhere. In short, it’s vital for unions to stay ahead to grow member numbers.
Having worked with Unions and Membership Associations for nearly 20 years, smartimpact has the experience to help you. Even better, we are joined by Patricia Keating from the Teachers Union of Ireland (TUI) who have recently replaced their legacy system with our Dynamics solution for Unions.
About the webinar
In a changing age of work including part-time jobs, the gig economy and zero-hours contracts, Trade Unions are facing unprecedented digital challenges and opportunities. From shadow IT and fragmented communications to the need for secure member engagement, unions are at a turning point and must prove their services are essential at an individual level like never before.
Topics covered in the webinar:
- CRM futures for unions: what products and features are needed, and where are unions heading?
- The impact of modern engagement tools on personalised member communications
- Digital campaigning & comms: tools to empower reps and support branch networks.
- Utilising chatbots and natural language processing for real-time member support that is scalable
- AI for unions: what Copilot, ChatGPT, and automated chatbots really mean for member services.
- Case studies & success stories: NEU, ASCL, TUI and beyond.
- Case studies of unions successfully modernising in response to current challenges
Don't miss this opportunity to stay ahead and ensure your union's services meet the ever-increasing expectations of your members - register now!
View the webinar recording
Event details
Type: Webinar
Date: Tuesday 21st October
Time: 9.30-10.30am
