Articles relating to Personalisation

Members don’t compare your communications with other membership organisations, they compare them to the best digital experiences they have. This article looks at why personalisation matters more than ever today, what’s holding organisations back, and how you can take practical steps to make member communications feel more timely, relevant, and human.

Struggling to attract and keep members? Or want to improve engagement? Our digital strategies will set you on the path to do that!

Becoming the natural step for graduates to take in your industry

Declining membership numbers is a common problem and the average age of members is steadily increasing in many organisations

Older systems are hard to integrate, laborious to operate and make it impossible to deliver the most basic personalised multi-channel engagement