Membership organisations across the UK are raising the bar for member engagement, operational excellence, and digital leadership. At smartimpact, we are proud to support this journey, and few stories capture it better than our work with the Fire Industry Association (FIA).

The challenge: Meeting growing demands without expanding teams  
The FIA, the UK’s leading fire safety trade association, represents over a thousand corporate members. They needed to increase productivity by 25% without expanding their 25-member team, who were burdened by manual processes across marketing, documentation, training, and member services. 
 

The solution: smartAI integration  
Partnering with smartimpact, the FIA integrated over 50 smartAI assistants designed specifically for membership organisations. This allowed the FIA to: 

• Streamline proposal evaluation and documentation
• Deliver marketing campaigns 50% faster with better targeting
• Cut training material production time by 60%
• Optimise internal processes and improve member communications

The results: A game-changer for FIA members and staff 
The impact was significant:

• 1,500 working days saved annually
• £800,000 in operational efficiencies
• Membership growth up 15% with 159 new organisations joining
• Training delivery up 26.9%, with over 6,000 delegates trained